nails of the future

the founder

esser's origin

hi! I’m maya, founder of ESSER. i'm a graphic designer and ceramics artist. ever since I was young, I loved the look of long, beautifully designed nails. I used to go with my sister to her appointments, always dreaming about sitting in that chair one day. when I was 16, I found ceramics and completely fell in love, but pottery can't be done with long nails.

working hands

creative women

i suddenly realized so many women can't really have they're nails done. my sister who became a veterinarian and had to stop getting her nails done, my friend who became a chef, my cousin who's in high-school and her parents won't let her damage her nails and so many more. artist, nurses, mothers, or anyone with a tight budget who wants to treat themselves once in a while.

the purpose

why not have both?

we believe beauty should fit into your life, not the other way around. that’s why we created reusable press-on nails that are easy to apply, long-lasting, and designed to give you a clean, salon-quality look whenever you need it. no appointments, no hassle, and no damage to your natural nails, just a simple way to feel put together on your own terms.